Internet Marketing
WWWebMaster provides companies & individuals with a number of Internet Marketing products and services. For businesses that want to expand their reach, establish their presence, and be accessible through Search Engine Searches we provide consulting, training, and products.
For those interested in monetizing their existing web sites, WWWebMaster can set-up or facilitate income generating opportunities through paid advertising, paid click, and affiliate relationships.
Contact us with your needs!
A Glossary of Terms
back link: A link from another web site back to
click through rate (CTR): The rate (expressed in a percentage) at which visitors to a web site click on an advertisement (text or graphic). This is calculated by dividing the Total Number of Clicks by the Total Number of Ad Impressions. CTR is an important measurement for Internet Marketers to measure the performance and effectiveness of an advertising campaign.
content network: A group of Web sites that agree to show ads on their site, served by an ad network, in exchange for a share of the revenue generated by those ads. The most popular is Google AdSense.
contextual advertising: Advertising that is targeted to a Web page based on the page’s content, keywords, or category. Ads in most content networks are targeted contextually.
cost per action (CPA): A type of advertising where payment to the web site owner is dependent upon an action that a visitor performs as a result of an ad. The action might be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the web site owner (termed “publisher”) based on the number of visitors who take action. Many affiliate programs use the CPA model.
cost per click (CPC): Also called Pay per Click (PPC). A performance-based advertising model where the advertiser pays a set fee for every click on an advertisement displayed on a web site. The majority of text ads sold by search engines are billed under the CPC model.
cost per thousand (CPM): A model that charges advertisers every time an ad is displayed to a user, whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM.
geo-targeting: Delivery of ads specific to the location of the individual searching. Geo-targeting allows the advertiser to specify where ads will or won’t be shown based on the searcher’s location, enabling more local and personalized results.
inbound link: An inbound link is an hyperlink from an outside web site that brings traffic to that your web site. Inbound links are an important element that most search engine algorithms use to measure the popularity of a Web page.
keyword: A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many Web sites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered.
link bait: Editorial content, often sensational in nature, posted on a Web page and submitted to social media sites in hopes of building inbound links from other sites.
link building: The process of getting quality Web sites to link to your Web site, in order to improve search engine rankings. Link building techniques can include buying links, reciprocal linking, or entering barter arrangements.
search advertising: Also called Paid Search. An advertiser bids for the chance to have their ad display when a user searches for a given keyword. These are usually text ads, which are displayed above or to the right of the algorithmic (organic) search results. Most search ads are sold by the PPC model, where the advertiser pays only when the user clicks on the ad or text link.
search engine marketing (SEM): The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.
search engine optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
search engine results pages (SERPs): The page searchers see after they’ve entered their query into the search box. This page lists several Web pages related to the searcher’s query, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
social media: A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.